Wednesday, May 28, 2014

The Factory: A SodaStream Documentary



Meet Abdallah, a Palestinian who dreams of his two-year-old son becoming a neurologist, and Valery, the Russian-Jewish transplant who works with Abdallah on an assembly line at the SodaStream factory in the West Bank settlement of Ma'ale Adumim. We sent an Israeli and Arab filmmaker to explore the plant, made famous by Scarlett Johansson and SodaStream's controversial Super Bowl ad. The conflict was not what we expected. It was not political but internal, and it was hidden, complex, sad -- poignant. This movie is not about causes or abstract forces. It is about the human element.

(h/t: Elder of Ziyon)






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